A Quirktastic Time at the UK Games Expo

All the best bits from what happened at the UK Games Expo 2018!

From nothing... to Something!

Let's start with the before and after picture, you may have seen this on Twitter - UKGE 2017 introducing Quirk! for the first time to UKGE 2018 with both Quirk! & Quirk! Legends to play on the stand.

The first year, it was just me, a rolling banner, sales table, play table and a bunch of final prototype games trying to figure out my price point and whether people would buy at £15 which is what the game sells for on Amazon.

The previous few months had all been testing and I was delighted to sell 30 copies of my game last year at this show.

This year, I had walls and carpet, 8 massive banners with characters on, 3 play tables, no sales table, just a little table at the back to hold the stock on and of course, we had 2 games to try out on the stand, thanks to you!

We managed to sell about 62 games at this show. We hit 31 sales in the first 2 days, and I think that's pretty awesome for our organic growth with the time it takes to sell a game on the stand. Usually it means playing the game and then a purchase will take place, so that would limit the amount of games we could sell in a day if everyone had to play the game first to make a decision!

Top UKGE 2017, Bottom UKGE 2018
Top UKGE 2017, Bottom UKGE 2018

I can also confirm that I've now sold over 1500 games of Quirk! in 8 months, since I bought the first run of stock in October 2017 from our first Kickstarter Campaign.


And we're hopefully doubling our independent retailers because of this show, I think we're going from 6 to 13, if all goes well.

There's always a lot of work for me to be doing besides designing the games, usually designing is the shortest part of the journey!

How it started...

I had been super looking forward to the UK Games Expo this year, it was 3 months of planning for me, mostly sorting out what the stand would look like and what I could do to give you guys more for being a part of the journey at the show!

Here's the moment the idea for the stand first popped into my head.

Sketch Planning Ideas
Sketch Planning Ideas


I later developed the banners and created the mock up you can see below.

I knew I was going to have another end panel on the other side, so had created 8 large banners overall, but this was a visual to give me an idea of what it would feel like and it made me excited about attending the show!

Show Planning
Show Planning

Honestly, I am so happy with the end results! I worked with my print supplier on how to mount them to the walls. A of people use tape but we have FAT velcro at the top and bottoms to make it easier to use for other shows. Of which, I have 3 more starting from September, some industry, some consumer.

 And Voilà, we achieved this beauty!

Completed Stand
Completed Stand
The other side of the panel
The other side of the panel


We also had an amazing place in the hall because we were super close to the Family Zone, where Quirk! was part of their menu of games. Which meant we got families coming over to meet me and buy from us!

Set Up Day!

So we set off from Southampton around 9am and arrived in Birmingham at 12pm, hoping we could put the banners up on the walls, set up the tables and book into our hotel. However... our walls weren't even up yet and had to wait 2 hours before we could start our set up.

No walls!
No walls!

 
They actually had set up the entire hall and our plot last! Yet we were one of the first people there. This is the stand going up but then all the workers left to put up something else mid-build!

The first banner to go up!
The first banner to go up!


The Superhero Quirk was the first one to go up. This gives you a real idea of the scale. Thank you to Millie (@Milster_Gaming on Twitter) for this excellent superhero pose.

Once all the banners were up, we explored the halls, trying to find other game designers who were setting up to say hi!

Emma and Millie
Emma and Millie

 
You can't even see our stand from this pic. I couldn't even dot the picture to say, WE'RE HERE!

Panorama of Hall 1 & Hall 2
Panorama of Hall 1 & Hall 2

 
You still can't see all of it in this picture. The UK Games Expo has grown so much from the last year to the next!

Show Preview (Press)

We didn't actually get a lot of press at the show preview, there were over 100 designers showing off their games and wares. We only had 2 hours but the people that did speak to us had a massive impact with the game. We managed to pick up our first retailer at the show here! If you're in the UK,  you can find out where we are currently stocking at www.quirkthegame.com/retailers

Game of Quirk!
Game of Quirk!


Then later on we played a game with the amazing guys from Tabletop Scotland! Check them out on Twitter if you're from Scotland and didn't know about their upcoming event in September! Unfortunately, I can't make it to the show as I'm at another show in Birmingham, but hopefully someone in the community will have a copy to represent us.

The Show!

What a blast the show was! Here's a selection of photos to scroll through.

Emma & Millie on the stand!
Emma & Millie on the stand!
You'll see these guys a lot (They're backers)
You'll see these guys a lot (They're backers)
Something went down here... Shade?
Something went down here... Shade?
We heard a lot of the Jurassic park tune at UKGE
We heard a lot of the Jurassic park tune at UKGE
8 player game was amazing!
8 player game was amazing!

 
Just have to say here, the people on my left met the people on my right for the first time at the show because of Quirk! and they are both backers! 

Anyway... back to pictures of people!

When one person wins all the Quirks!
When one person wins all the Quirks!
You're a T-Rex Harry!
You're a T-Rex Harry!
Legend #1 & the secret envelope (Unfortunately it's not my Hogwarts letter)
Legend #1 & the secret envelope (Unfortunately it's not my Hogwarts letter)
Legend #2 currently being a Koala (Quirk)
Legend #2 currently being a Koala (Quirk)
Legend #3 & what starts to happen if you play too much Quirk!
Legend #3 & what starts to happen if you play too much Quirk!

 
You guys are awesome for wearing your Legend Tees to the show!! Representin'!

Not forgetting the massive crowd at our stand!

Quirk! Panorama
Quirk! Panorama

Everyone is doing an impression of a character card! This was amazing to see how much support the game has gotten.

As I mentioned earlier in this post, I wanted to give back to you guys as you come with me on this journey. So I decided to do a give away of the spare copies of the games I have from Kickstarter campaign. Every day I gave away a Quirk! Legends game with Mischief cards, the second day I gave that and the original Quirk! KS with its Baby & Robot card expansion to one winner.

But really I wanted to do something extra special for you guys that have been supporting the game. So on the very last day I did a prize draw for one copy of the sample print run of original Quirk! cards and I signed it for a lucky winner!

Sophie, Winner on Day 3
Sophie, Winner on Day 3


You can't really see the signature because I signed in a blue sharpie but this was really awesome to give away and it really did go to an amazing home! Thank you to everyone that participated in the give away!

More Support!

Whilst at the show, I received a message from a backer telling me that on the Saturday evening a charity raffle was happening and I could donate my games in. So Saturday morning I rocked up and donated my games... that was it, I thought.

The raffle happened on the main stage and I turned up just in time to watch some of it. Quirk! was one of the last 5 games to be given away. As they announced the game, a bunch of supporters (you know who you are) cheered and pointed at me and so I went up to on the main stage to pick a raffle winner!!

On the Main Stage at UKGE 2018
On the Main Stage at UKGE 2018


This was probably one of the scariest moments of my life, my heart was racing and there was A LOT of people. It was the same feeling when a crowd appeared around my stand.

Raffle Winner
Raffle Winner


Here I am with the raffle winner! 

The Amazing Games Community!

Here are a selection of photos I managed to get, but didn't manage to get a photo with everyone 🙁 or to speak to everyone! There's so many people I missed during the show. 3 day isn't long enough!!

I did get to meet and speak with Charlotte from Unlucky Frog Gaming Podcast. We had a little chat about the show and how everything was going!! Really cool.

Charlotte from Unlucky Frog Podcast
Charlotte from Unlucky Frog Podcast


Caught up with Nick from Board, Deck & Dice. He was the first person to review Quirk! back in July 2017. Our first 10/10 review and it's thanks to his son that the Yeti made it into Legends as the tactic card.

Nick from Board, Deck & Dice
Nick from Board, Deck & Dice


I managed to get a picture with the amazing Bez of In a Bind/Yogi, Wibbell ++ & Kitty catalysm, after chasing her around the hall! She was super busy at the show and the cat wall was amazing!

Bez!
Bez!


I drew a cat for the cat wall! I heard this travels around shows, so if you're at a show and you see Bez, it's time to start drawing a cat! Become cat famous.

Spot the Quirk! Cat on the cat wall.
Spot the Quirk! Cat on the cat wall.


Angela who made Gobblin' Goblins and illustrations by Dan at Toonhammer games (I know, I know, they have a lot to tag)... Demoing their disgustingly satisfying eat-a-thon card game, plus there were biscuits!

Also loving the tablecloth! If you're ever on Twitter and you've seen the conversations, there's such a thing as the Table Cloths of Twitter... I think Angela is winning here.

How do you fancy Bin Juice for tea?
How do you fancy Bin Juice for tea?


Here with another Southampton made game, Arokah and my friend Becky who designed the graphics for the game! Great new puzzler, using mathematical shapes to solve a range of puzzle.

Arokah, next level puzzle!
Arokah, next level puzzle!

 
I got to meet Karen from Comic Turns too, this time Karen was chasing me down and I was actually near her stand to visit her! Here we are pictured with Alex from Animal Ailments. Animal Ailments were opposite us at the show but I think we both spent most of the time being busy demoing games on our stand!!

Me, Comic Turns & Animal Ailments
Me, Comic Turns & Animal Ailments


What can I say? You guys have been absolutely awesome in supporting Quirk! right from the start and the atmosphere you're creating at shows is phenomenal!

Board Game Documentary

I was also interviewed for the Board Game Documentary along with a lot of other amazing people at the UK Games Expo. Not only that, some lucky fans have also got their Quirk! on, acting out beautiful mermaids... which I'm really hoping make the final cut!!

There's no images of this though as Millie was busy demoing Quirk! and is in shot behind me and no one was there to take a picture. It was an awesome experience and I'm so grateful to be asked.

You can maybe possibly see why my brain is slightly fried and taken a while to give you an update on the show!

Now I want to move on to an ask... I want to discuss a new Quirk! Game with you and I would really appreciate your feedback.

Thank you for being part of the journey! 

Best,
Emma 🙂
Creator of Quirk!

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